Will AI Kill SEO? The Future of Search Engine Optimisation

By now everyone is aware of ChatGPT and how it has taken the internet world by storm. It has been the talk of the town for the last few months, and its momentum shows no signs of slowing down. But will AI kill SEO?

An image showing an artificial intelligence robot holding a human

Whether you like it or not, AI is here to stay. But will AI render SEO obselete? The short answer is no. Let’s explore this in more detail.

What is AI & How Does it Work?

Before delving into the question of whether AI will kill SEO, let’s take a moment to briefly discuss what AI actually is and how it works. AI stands for Artificial Intelligence and is the simulation of human intelligence processes by machines, especially computer systems.

You should have come across ChatGPT by now. This is a natural language processing tool driven by AI.

AI works by combining large amounts of data with fast, intelligent learning algorithms. AI finds regularities between the data and automatically learns from patterns that emerge. This learning process helps it make decisions and judgements like a human would.

It’s easy to think that AI will replace jobs, but it still lacks the human creativity and emotional intelligence that a human possesses. Don’t under

Will AI Kill SEO?

AI technology will not kill SEO. Whilst AI is changing the way search engines work, SEO is still going to be here for the long run. Although AI can enhance content and identify valuable opportunities, it lacks the ability to implement a strategy in the same way as a human SEO expert does.

We asked ChatGPT itself whether it thought AI would kill SEO. Let’s see what it responded:

No, AI will not kill SEO (Search Engine Optimization). In fact, AI and SEO can work together to improve search engine rankings and provide better user experiences.

AI technologies such as natural language processing, machine learning, and neural networks can help search engines better understand user queries and match them with relevant content. This means that SEO professionals can use AI tools to optimize their content and websites for search engines more effectively.

AI can also help with tasks such as keyword research, content creation, and backlink analysis, which are all important aspects of SEO.

However, it’s important to note that while AI can assist with SEO tasks, it cannot replace the human element. SEO professionals will still be needed to analyze data, make strategic decisions, and create high-quality content that engages and satisfies users.

Overall, AI and SEO can work hand in hand to improve search engine rankings and provide better user experiences, rather than compete with each other.

– ChatGPT (2023)

This is a pretty good answer. ChatGPT clearly outlines that AI lacks human elements. Instead, using AI alongside your SEO strategies can be an effective way of improving them instead of replacing them.

The Power of Human Creativity

Don’t underestimate the power of human creativity. It’s easy to think that AI will replace jobs, but it still lacks the human creativity and emotional intelligence that a human possesses.

AI can create content in different tones for various audiences. It uses words and phrases that target audiences may find relevant. However, the content generated by AI may not always be captivating or engaging. AI lacks the capacity to provide personal experiences and stories that a human writer might have encountered.

Is SEO Still Relevant In 2023?

Absolutely. More and more people are browsing the web every day. SEO continues to play a crucial role in helping businesses improve their online visibility, attract more traffic to their websites, and generate leads and conversions.

With the continued growth of digital marketing and the increase of competition in search engine rankings, SEO remains a vital strategy for businesses to achieve their online marketing goals.

However, it is worth noting that SEO is constantly evolving, and often very volatile. It is important to stay up to date with the latest trends and best practices to prevent falling behind to competitors.

Increasing SEO Efficiency with ChatGPT

AI isn’t here to take your SEO job, it is here to assist you with it. A good SEO professional can use AI tools such as ChatGPT to drastically improve efficiency.

AI can process and analyse data much more quickly than humans, which can save a significant amount of time that would otherwise be spent scouring through large amounts of web pages.

Alternatively, you can get ChatGPT to cluster your keywords together and make a first-draft blog post with headings relevant to your keyword clusters. We implement AI into our strategy here at Comprehension Digital which has been fantastic in boosting our productivity.

By leveraging ChatGPT to generate initial content, we can then go back and add our own unique perspective and personal touch to the content. Primarily, we use AI to rewrite the occasional sentence but we have found clustering keywords through AI highly effective.

Summary: Will AI Kill SEO?

AI is changing the way the world works – there’s no doubt about it. But it’s important to remember, SEO is here to stay for the long run. By developing an understanding of how AI can assist you with SEO, you can drastically improve your productivity and efficiency.

Don’t think of AI as your enemy, utilise it to the best of your ability and you’ll soon see that it’s a great companion to have!

Josh Halse
Josh Halse

Josh Halse is the owner of Comprehension Digital.

Articles: 14

Leave a Reply

Your email address will not be published. Required fields are marked *